Alpe d'HuZes is a Dutch cycling event in which one of the main mountains in the Tour de France, the Alpe d'Huez, is climbed several times in succession under the motto "Never, ever quit!".
The aim of the cycling event is to raise money for research into cancer. Alpe d'HuZes adheres to a strict no-overhead policy: the event runs on volunteers and all costs are borne by the participants themselves. In other words, each euro donated will be one euro donated to the Dutch Cancer Society (KWF) / Alpe d'HuZes fund.
The event also relies on sponsorship and SPAR Netherlands has been the main sponsor and have been supporting this initiative jointly with it suppliers for a number of years. This year Easy Wine Glass have the privilege to be the official wine sponsor of the event and to be a part of the fundraising that last year contributed with more than 20 million euro´s for the fight against cancer.
The event also relies on sponsorship and SPAR Netherlands has been the main sponsor and have been supporting this initiative jointly with it suppliers for a number of years. This year Easy Wine Glass have the privilege to be the official wine sponsor of the event and to be a part of the fundraising that last year contributed with more than 20 million euro´s for the fight against cancer.
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